Category : Business & Management

of 12 pages

Thriving in Your Work

by Peter Shaw

The pressures in your work are relentless. There is always more to be done. Expectations are high from your boss, your customers and your clients. Resources are tight and there is a perpetual squeeze ...

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TOUCH-Building Your Brand in the Experience Economy

by Jörg Dietzel

From online to offline, events to Instagram: Experiences matter. Consumer Researchers have called experiences “the new luxury”. So what does that mean for brands, established or new? How do you cr ...

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Turning Good Ideas Into Great Businesses

by Francis Tay

The essence of this book is about turning a good business idea into a great business. The former does not always lead to the latter. Turning Good Ideas Into Great Businesses is the amalgamation of mor ...

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Under Pressure

by Denis Sartain , Maria Katsarou

Everyone needs a certain level of pressure in order to achieve things at work. But when we go beyond pressure, we start to experience stress which is negative, counter-productive and potentially disas ...

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Venture Capital

by Kaiwen Leong, Wenyou Tan, Elaine Leong

Everyone wants to become like Mark Zuckerberg. Put in a sweet business proposal, get a venture capital fund to breathe life into it, and then start rolling in the billions. The only problem is that le ...

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Write to Sell (New Cover)

by Andy Maslen

"How do you persuade someone to buy from you just by writing to them? What does effective copywriting look like – and sound like? Write to Sell has the answers! Read this book and you’ll learn: ...

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Youthquake 4.0

by Rocky Scopelliti

Discover how demographic change associated with Millennials and the Fourth Industrial Revolution collectively influence the way we think about our social, cultural, economic and technological future. ...

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of 12 pages